Hello Monkie Kid!
A brand-new LEGO theme was launched in China yesterday and worldwide today: LEGO Monkie Kid. I wrote all the product texts you’ll see on LEGO.com for this theme and I love…
Read moreThe Biannual Barnes Blog
When I finally got around to building my website a year ago, I asked a few friends and work colleagues to take a look before taking it live. I made a number of…
Read moreAnd it’s all LEGO…
So, the first of my two major seasons of LEGO copywriting is drawing to a close. Over the past three months, I’ve written sales copy for precisely 96 products across…
Read moreLEGO leads the world
So LEGO has finally overtaken Mattel as the most profitable toy company in the world – see article link below: ‘Lego is the biggest toy company in the world’…
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